Olympics Star Sha’Carri Richardson Lands Major Role with Kim Kardashian’s SKIMS Amid Domestic Violence Fallout
Just weeks after her highly publicized arrest for alleged domestic violence, track superstar Sha’Carri Richardson has secured a new high‑profile role in the Nike × SKIMS campaign, placing her alongside mogul Kim Kardashian and several elite athletes.
A bold comeback via fashion and performance
On September 22, 2025, the new NikeSKIMS line was unveiled — a collaborative activewear collection between Nike and Kardashian’s SKIMS brand. The move is intended to blend high performance with fashion-forward design, integrating technical fabrics with flattering silhouettes. (People.com)
In the campaign, Richardson appears alongside other high‑profile athletes like Serena Williams, Chloe Kim, Jordan Chiles, and Nelly Korda. The campaign film “Bodies at Work,” directed by Janicza Bravo, emphasizes strength, body confidence, and empowerment. (People.com)
Richardson posted campaign images on her social media, captioning one: “I feel fierce knowing I can look and feel this good while working hard.” (Sportskeeda)
Legal storm and public fallout
On July 27, Richardson was arrested at Seattle‑Tacoma International Airport and charged with fourth‑degree domestic violence following an altercation with her partner, fellow sprinter Christian Coleman. (ESPN.com) Surveillance footage reportedly showed her pushing Coleman, grabbing his backpack, and throwing an object at him. (The Washington Post)
She was held in custody for over 18 hours before release. In the days after, Richardson issued a public apology, acknowledging that she “put myself in a compromised situation,” promising introspection and professional help, and offering an apology directly to Coleman. (The Washington Post)
Coleman subsequently defended Richardson in public remarks, calling her a “great person” and encouraging compassion. (Reuters)
Risk, reputation, and brand loyalty
The timing of the SKIMS campaign, coming only months after the scandal, has sparked speculation: Was Richardson tapped before the incident, or is this a deliberate show of brand loyalty? (TMZ)
Nike, her longstanding sponsor (contracted through 2028), has maintained her presence in its campaigns despite the incident — and now extends that support into this new joint venture with SKIMS. (Sportskeeda)
For her part, Richardson is navigating a delicate path: seeking accountability while attempting to preserve her marketability and athletic brand. Her participation in NikeSKIMS may be seen as a test of whether public forgiveness and corporate backing can coexist in the aftermath of serious personal controversy.
